Jones, J. Logan

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Postcard of the Jones Dry Goods Company
Daniel Coleman
Formerly Missouri Valley Special Collections

J. Logan Jones once recalled in an interview how he raised $400 to start his first retail operation. As a teen in southern Illinois, Jones purchased calves at a low price from several farmers in the area whose poor circumstances that year allowed them to winter only their hardiest stock. Jones fattened and resold the animals at a profit, hitting upon the strategy of “underbuying and underselling” to which he later attributed the great success of his dry goods and department stores in Illinois, Kansas, and Kansas City, Missouri.

Civil War on the Western Border: The Missouri-Kansas Conflict,1855-1865.
The Pendergast Years, Kansas City in the Jazz Age & Great Depression.
KC History, Missouri Valley Special Collections at the Kansas City Public Library.