Advertising artwork for El Torreon opening, Dec. 15, 1927. The advertisement reads, "Dance Premier Opening Tonight! With the Original Coon Sanders Victor Recording Orchestra also Phil Baxter Directing El Torreon Orchestra. Ladies-50¢, Gentlemen-75¢. Doors Open 8pm." The El Torreon Ballroom was located at the southeast corner of 31st Street and Gillham Road (now Gillham Plaza). Source: Cliff Haliburton.